Unica at CinemaCon 2023

Florence, Italy 6th April 2023 – Powersoft will this month make its debut at CinemaCon (booth 2117A), demonstrating the power and flexibility of the new UNICA cloud-based amplifier platform and celebrating its extensive industry partnerships at the world’s largest and most important gathering of motion-picture theatre businesses.

CinemaCon, which attracts attendees from more than 80 countries, is anticipating its 11th edition, which runs from 25th to 27th April 2023 (Las Vegas Caesars Palace), will be its biggest to date, with up to 6,000 industry professionals expected to attend.

Motion-picture industry leaders already taking advantage of Powersoft’s advanced audio technologies include loudspeaker manufacturer Krix, which uses Quattrocanali and Duecanali amplifiers for its commercial cinema audio systems; Christie, whose Vive Audio systems are also driven by Quattrocanali and Duecanali amplifiers; and global digital cinema solutions provider GDC Technology, which leverages Powersoft’s AES67-compatible Quattrocanali DSP+ amplifier to prove that its AV processor is compliant with AES67 networking.

Strong MDI Screens, which manufactures high-end projection screens for cinema and pro AV, and sister company Strong Technical Services (STS) are making use of Mover, Powersoft’s unique haptic transducer, to develop an immersive, modular shaking floor system; similarly, Irwin Seating Company, whose seats are in thousands of cinemas in North America, is utilising Mover’s haptic feedback capabilities for immersive environments.

VIP Luxury Seating, 1m+ of whose American-made seating is installed in theatres worldwide, will demonstrate at CinemaCon (booth 901J) how Mover is integrated into its cinema seats.

Designed to reproduce sound through haptic perception – the body’s capability to feel low-end frequencies through bone conduction – Mover can be used in moving floors, seats, and rides to transfer audible and inaudible frequencies to the human body. Its earth-shaking vibrations add another dimension to cinemas, entertainment venues, visitor attractions, and immersive experiences.

To increase the visibility of Powersoft’s cinema-industry expertise and heritage, these partners will display signs on their booths reading “Let’s talk audio – powered by Powersoft”, with more information about the company and its first-time presence at CinemaCon.

Unveiled at ISE in January and shipping soon, UNICA is Powersoft’s most advanced amplifier platform to date. Leveraging next-generation, cloud-based technology to provide a reliable, consistent user experience for any size of install – from single-auditorium cinemas to modern, multi-screen megaplexes – UNICA is also designed with future requirements in mind, promising users in the movie industry and beyond simple integration, straightforward configuration, and low maintenance costs well into the future, all in one easily upgradable and futureproof package.

“We are very excited to be attending the CinemaCon 2023 expo for the first time with our new UNICA cloud-based amplification platform,” comments Powersoft business development manager Thomas Howie. “The cinema vertical is a great market for Powersoft, especially with our new UNICA line of amplifiers. We will be meeting with many of our industry partners that currently use and endorse Powersoft, as well as building new meaningful industry relationships – it is going to be an amazing show for us!”

Francesco Cionini, Powersoft’s global key account manager, who will be attending CinemaCon with Howie and the Powersoft team, comments: “Exhibiting at CinemaCon 2023 provides Powersoft with an unparalleled opportunity to showcase the benefits UNICA can bring to the global motion-picture theatre sector, while also promoting our highly successful existing collaborations with some of the biggest names in the industry. Thomas, the team and I can’t wait to see you there.”

CinemaCon takes place from the 25th to the 27th of April at the Caesars Palace Las Vegas Hotel and Casino. Find Powersoft at booth 2117A, or to arrange a meeting please email marketing@powersoft.com.

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