Vallparr is the new Powersoft distributor in Ecuador
Quito, Ecuador. June 6th, 2017.Powersoft, leader amplification solutions manufacturer for professional audio, has just named Vallparr Importaciones as new distributor for the Ecuadorian market.
Vallparr Importaciones was born as a family business in Quito, capital of Ecuador, in 1996 having Ernesto Vallejo and Lorena Parra as founders, with the goal of providing solutions, equipment and amplification systems for musicians, DJs and sound professionals.
They currently provide 95% of local rental companies with sound and lighting systems used in a variety of concerts and conferences. They also have a wide range of solutions for fixed sound, microphones and headphones for professional use in theaters, concerts and musicals, studios, video and production, musical instruments and other related products.
As part of Vallparr Importaciones, they have a special division called Mejor Sonido which includes physical stores for direct sale in the most important cities of Ecuador - Quito and Guayaquil - with dedicated showrooms where retailers can see all the product line they offer.
“We have very high encouraging expectations with Powersoft”, commented Ernesto Vallejo, Vallparr Importaciones general manager. “We are providers of 95% of national rental companies, which demand their professional equipment to follow the standards needed in the industry and are always replacing they old devices with up-to-date products”.
Keeping this in mind, the company’s clients are always watching and looking for new product launches focused in their industry and “Powersoft is a very well-known brand which is going to be well accepted by them as long as we provide the right consultancy on how to better use the product”.
“Knowing devices very closely, I can say Powersoft has many revolutionary cutting-edge products. The company is a step forward and is becoming the world’s leader in sound amplification”, he added.
Vallparr also has an in-house marketing department which analyses current brand positioning strategies in the country, both physical and online. The company handles large data bases, together with its own website and social media for direct communication with current and potential clients, which will help promote the Powersoft brand in the market.
They also use to organize informative events about the brands they work with and they will present seminars and workshops over the year for their clients and other professionals interested in the products they offer.
“With all those tools, I’m sure Vallparr Importaciones will be the right partner to make Powersoft grow in the country”, said Gilberto Morejón, Powersoft Sales Manager for Latin America and the Caribbean, who visited Ecuador recently to provide a special training for Vallparr’s sales and technical staff.
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