Powersoft Starts The New Year With Indian Continent Initiative

Florence, Italy, 14 th January 2015 ? Powersoft S.p.A is pleased to announce that a new sales and support organization has been introduced into the company?s distribution network for the Indian subcontinent. The territories to be covered include India, Pakistan, Bangladesh, Sri-Lanka, Bhutan and Nepal and it was officially launched January 1, 2015.

With numerous current users already present in the region, and with the new generation of pro-audio power amplifiers in the Powersoft X-Series and the Powersoft Ottocanali DSP + DANTE series, the need to restructure for increased activity is imminent. The Indian subcontinent is a rapidly growing market where the price / performance-ratio of Powersoft products is in perfect harmony with market expectations. The entire process is headed by Executive Director - India, Mr. Karl Kahlau, where a significant part of Karl?s work will, together with the dynamic sales team at Powersoft, comprise of building sales- channels and a dealer / distribution network. Important tasks will also include continuing the successful course of Powersoft Sound School educational sessions as well as, throughout the territory, build a solid service-network together with Powersoft Service Care Manager Mr. Marco Mannucci.

Karl brings over 2 decades of experience within the export industry where he, before joining Powersoft in October 2013, for more than 12 years was responsible for sales and marketing holding a position as Export Sales Manager EMEA at Renkus-Heinz Inc, California, USA. During his tenure at Renkus-Heinz Inc., he pioneered sales in Europe and Middle East on electronically steerable self-powered and networked loudspeakers systems. Karl has proficiently furthered the course for, and been an evangelist of, promoting high quality, premium performance installations with numerous noteworthy references to exhibit. Powersoft Director of Sales, Mr. Luca Giorgi comments: "The region of India, Pakistan and other adjacent countries targeted for this expansion is extremely important to us and we foresee a rapidly growing demand throughout our product portfolio. Our sophisticated proprietary amplifier products go hand-in-hand with our philosophy to deliver advanced solutions to users of loudspeaker systems as well as demanding loudspeaker installations. Karl's experience and professional market and product knowledge fits perfectly with both our portfolio as well as our corporate culture here at Powersoft. We are confident Karl will be able to greatly contribute to our development-progress in the area.?

Noteworthy is, that there are already a vast number of Powersoft product users on the Indian sub- continent and we invite any of these companies to contact Karl and the sales team at Powersoft for details on promotion and distribution of Powersoft products in the territory.