Powersoft Appoints Audio Acústica as New Distributor in Mexico

DF, Mexico, March 29th, 2016 –Audio Acústica y Electrónica (AAE) was created in 1979, founded by engineer Francisco Javier Posada Morales. At the beginning, the company was focused only in the recording studio market and acoustic rooms design, obtaining a big success for many years.

After identifying the clients’ need of having one single professional provider for their projects, the company decides to widen its participaron in the market by representing different loudspeakers, amplification and lighting brands in Mexico, with names like Martin Audio, Martin Professional, Solid State Logic, Void, Roland, Dynaudio, XTA, AVID and Duran Audio, providing services for all kind of installations that need audio, acoustics solutions, video and lighting.

Powersoft is now part of this brands list, adding different top level amplification options for all AAE’s clients, a company that had already distributed the Italian brand in the past and now takes the representation once again starting in March.

In fact, the announcement was done during the recent Sound.check Xpo trade show which was carried our from March 13th to 15th in Mexico City, where engineer Javier R. Posada Martinez of AAE and Gilberto Morejón, Powersoft regional sales manager for the Caribbean and Latin America, signed the agreement. Also, at this expo, AAE has its own booth showing Powers

oft’s K, X, M and Ottocanali Series.

With Powersoft’s representation, AAE pretends to cover the need of different markets such as install and live, maintaining and improving the quality standards they have been offering to clients for more than 30 years, with new and innovative amplifiers at competitive prices.

“Powersoft is one of the best amplification brands in the world and they are an excellent complement to achieve a wonderful sound from any sound system”, commented engineer Javier R. Posada Martinez. “I’m sure the reception from our clients will be very good and we will be able to gradually reestablish the trust on the brand, making our clients feel happy with their investments and creating new business by using them”.

“Each time we offer a Powersoft amplifier, we have to sell it as it is. A world class portable amplifier with a high performance and long lasting life. We will carry out technical presentations and we will promote the brand so that operators know they can deeply trust on every product, since it is in this time when companies specify products to buy”, said Javier enthusiastically.

On Powersoft’s side, Gilberto added: “AAE is already well familiar with our products since they were distributors in the past. Also, they have Martin Audio and Void among the brands they represent, companies that use our OEM services. We will now focus on strengthen our brand in Mexico for good”.

To achieve it, Powersoft and AAE are already working on the organization of different educative events to deepen their contact with the local technical community. Dates will be announced soon!