Namdhari impex named new Powersoft Regional Distribution Hub for East India

Powersoft has announced Namdhari Impex as its new East Indian distribution hub. The Italian brand joins the likes of Audio Focus, NEXT-proaudio, QSC, Audio Technica, Eurocable, Link, Pioneer DJ, Hansel, ZEUS, Digique, Audios and DELTA in Namdhari's arsenal.

Co-owned by brothers Gurmukh and Gurprit Singh, the Hyderabad-based company branches from Namdhari Audio Visual (parent company), one of the largest rental companies in India, and boasts a steady portfolio as the official partners for live and stage events for all the TAJ and Novotel hotels in Hyderabad.

Gurprit Singh, Director for Sales and Marketing of Namdhari Impex, an avid user of Powersoft amplifiers for the past 8 years, is excited to grow and further establish the brand in the Indian market, “It is a great honour and privilege to become one of the distributors and to be associated with the most technologically advanced brand in the world. The premium quality of their amplifiers is what sets them apart. They have been tested here in India time and again and have proven to be one of the best in the business.”

Apart from being one of the first few companies to purchase the Powersoft K3 and K8 models in the region, Namdhari Impex's familiarity with the brand is not restricted to its amplifiers alone, “Our brand, Audio Focus (Belgium) already has a tie up with the company for the modules provided for the active or powered speakers. So in a way, we are already a customer of Powersoft.”

He continues, “It will be easier for us to ensure and commit better service to the clients who will be using the speakers powered by the Powersoft modules, and also for the clients who will be using the amps for the passive speakers as we would be a distributor for the same brand here.”

The company has already set its marketing and promotional strategies in play, including carrying out local demos of their new brands and featured Powersoft products in their nation-wide promotional campaign scheduled to take place in November.

Powersoft Executive Director – India, Mr. Karl Kahlau adds, “The minute we met with Namdhari Impex, it was apparent to us at Powersoft that this company and its team is truly professional. It was also clear, and pleasantly surprising, Gurmukh and Gurprit heading the company, already had a solid thought through plan for Powersoft before we met. Now knowing that they previously teamed up with Audio Focus and being a devotee to Powersoft products, made things very smooth, and the rest was pure transport. I am especially pleased, already now we can see the fruits of their actions. We have no doubt there are a lot of good things to come in our cooperation with them and it is a joy and privilege to have this company leading the way for Powersoft in the East India region.”

Singh adds, “We have been getting excellent support from the company executives, who has spared no effort to see to it that we have the best possible assistance as far as the competitive pricing, excellent marketing strategy and areas of technical know-how are concerned.”

“We hope we can achieve the targets we have set for ourselves given our reputation in the domestic and international market of pro audio systems.”