Miguel Arteaga Joins Más Músika To Provide Powersoft Support

Guayaquil, Ecuador. September 1st, 2016 – Miguel Arteaga, who has been working in the industry for a decade, joins Más Músika to provide support to current and potential clients with their Powersoft amplifiers, besides helping build brand awareness and explaining its technology to local professionals.

During his carer, Miguel has worked in a large quantity of all kind of events through different rental companies in the country. He has also acted as sound technician in theater and works frequently with several local artists, besides carrying out equipment maintenance and creating acoustic design for houses of worship and performing arts spaces.

“I was always surprised when seeing the huge quantity of equipment in shows and all those cables running like tree roots on the floor up to the speakers. I tried to be in most of the events as possible and every time I wanted more and more to be the one doing those connections and taking a good sound from those devices. That was my dream and now that is my passion”, Miguel commented.

That passion will now be developed as Product Specialist in Más Músika, a company he has been collaborating with for several years as sound technician, having the chance of being updated with new technologies and testing all the available devices. “I’m very happy to be the one now, through Más Músika, who can give this chance to other people and help other partners to know and enjoy these technologies. I’m very excited with all of this”, he added.

In his new role, Miguel will be in charge of generating experiences for professionals and companies needing amplification systems, for which Arteaga has deep knowledge on every Powersoft model, both theoretical and practical since he has used them in different projects before, besides knowing well the local market and the demands and challenges that sound technicians and rental companies can face.

“As Powersoft specialist, this job becomes more and more productive since we have a great support directly from the brand. There’s always somebody on the other side of the line to help me. I just make a call, I send an email or a text via Whatsapp, just like that. That’s what Powersoft does and I try to imitate this in our country, so that users can feel supported and know I’m always here to help them”, Miguel said.

Xavier Ledesma, Buys, Marketing & Sales Director at Más Músika, commented: “Having Miguel onboard to join our team gives us some big expectations since he has a large experience with local sound companies and, thanks to his training, he can explain much more clearly all the features and advantages these amplifiers bring”.

“Más Músika, as Powersoft’s distributor in Equador, has assumed the responsibility of promoting the brand’s products really well. A plan has been organized including different projects in a short and short terms. That gives me a very good perspective to develop the brand presence. Some rental companies have already seen in Powersoft a convenient alternative for their sound systems, because the price-quality ratio is perfect in all of its products. No matter how you look at it, acquiring a Powersoft product will always be the best choice”, Miguel concluded.

For further information on Más Músika visit www.masmusika.com or call +593 4-604-5966.