M-Force Technology wins Hospitality category prize at the InstallAwards 2015

Powersoft M-Force Technologyhas been awarded with the Star Product Awarded in the Hospitality category at theInstallAwards 2015which took place on Thursday in the Bloomsbury Ballroom, central London.

The Project

As one of the world's leading nightclubs,Avalon Hollywoodwanted to make its loudspeaker system even better, cleaner and clearer, while completing the largest subwoofer club installation ever performed. Audio engineers at speaker manufacturer EAW, Powersoft and club owner John Lyons — who has been responsible installing some of the most advanced systems in other clubs around the world — worked for over two years, enabling the technology to make the installation a reality. The successful system unveiling occured during GRAMMY Weekend in the U.S. this past February.

The Challenge

In nightclubs such as Avalon Hollywood, the sound quality of the sound system can be a primary draw for patrons and customers. Owner John Lyons wanted to install a system that surpassed all others, particularly in the lower frequency range which clubgoers are particularly sensitive to. Lyons, EAW and Powersoft collaborated to install the world's largest subwoofer system, which comprised (6) subwoofer cabinets with 40" Powersoft cones: the largest ever, and the result of recent advancements in electro acoustics.

The Solution

Lyons and EAW were able to use such a large cone by incorporating Powersoft's patented M-Force® moving magnet linear motor technology into the cabinets, which enabled more air movement with faster response time and zero power compression.

Powersoft's M-Force technology is an innovative method of acoustic transduction characterized by a moving magnet and genuine push-pull behavior. This application of positive and negative electromagnetic fields allows for the motor to oscillate at an unprecedented level. It is so powerful that if the motor were used outside of a speaker system, it would be able to move with 1,000 lbs of force. Each subwoofer cabinet (there are six in total) also contains (2) Powersoft M-Drive modules, which are used to supply power for the M-Force motor, the cone and each of the traditional speakers. The M-Drive is the most powerful single module ever made, and able to generate 15,000 watts at 2 ohms.

Watch the acceptance video here:

http://www.installation-international.com/installawards-2015-hospitality-winners/