Case study

River Music rocks Brazilian market with Powersoft amplifiers

São José do Rio Preto, Sao Paulo, Brazil. September 14th, 2017. River Music Pro - main dealer for Powersoft’s distributor Universal Music in Brazil - has been pretty busy over the last months,...

18 September 2017
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São José do Rio Preto, Sao Paulo, Brazil. September 14th, 2017.River Music Pro - main dealer for Powersoft’s distributor Universal Music in Brazil - has been pretty busy over the last months, promoting the Italian company’s image and visiting clients in different states in the country.

From its headquarters in São José do Rio Preto, a Brazilian city located in the state of Sao Paulo, River Music Pro works together with Universal Music to look after the local market and provide the right support for Powersoft, not only on sales but also on the delivery of systems and training for the technical staff on each purchasing company.

One of these cases was the job done for Murilo Santos Locações Inteligentes, based in Luís Eduardo Magalhães, in the state of Bahia. The rental company acquired 24x NBA1261 speakers and 18x NBA218 HBP subwoofers, powered by Powersoft X4 amplifiers.

Danismael Gouveia - River Music Pro’s manager - visited this company not only to deliver the systems but also to provide training on the right use of the amplifiers. In this case, the sale was done by House Mix Pro Audio, a store located in Ribeirão Preto, also part of Sao Paulo.

Another company River Music has been working a lot is LS Audio, audio rental and sales company from Santo Ângelo, Rio Grande do Sul, created and headed by Lucas Sallet, businessman and audio professional since 1995.

It was Lucas himself who took care of visiting rental company and audio store DJ Luizinho in Franca, Sao Paulo, to deliver the new PA system purchased by the company, composed of 24x Slimpec 210 loudspeakers powered by four Powersoft X4 amplifiers.

Lucas from LS Audio, together with Jorge Correa, River Music Pro’s director, were also in charge of delivering the new system for company Mega Som based in Indaiatuba, Sao Paulo, containing 24x LS 4612s and 16x LS 218s, driven by 8 x Powersoft X4s and 4 x Powersoft K20s, which will be used for different projects carried out by this rental company.

"The X4 can deliver 5200 W over 4 channels in just 1RU. It’s not just a game of power, the Powersoft X Series is a platform rather than an amplifier: processing, routing, measurement, control and power distribution are now included into a single platform”, claims Lucas Sallet and continues “Never before has the amplifier reached such high level of integration".

Activities for both companies also went to Cuiabá, in the state of Mato Grosso, where company Lade Som, run by Lademir Sette, received a realignment of its amplifying system formed by six Powersoft X8s, which has been in constant use in a wide variety of shows and events.

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