Case study

Powersoft appoints new distributor in France

Scandicci, Italy, June 3rd, 2010 ? Extensive competence, experience and presence in the live sound market, both for touring and installed systems, were deciding factors for Powersoft when entering...

2 March 2011
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Scandicci, Italy, June 3rd, 2010 ? Extensive competence, experience and presence in the live sound market, both for touring and installed systems, were deciding factors for Powersoft when entering into a new distribution partnership with well established French pro audio supplier Axente. Founded in 1994, Axente has since achieved a high-profile position in the French market. With Axente's audio brand portfolio including, among others, EAW, D.A.S. Audio, ClearOne, DIS, LA Audio, Powersoft is in good company of other top quality product.

Alain Hercman, Axente's Audio Sales & Marketing Manager, says, "We have been seeking a brand of professional power amplifiers matching the high expectations of our clients, customers and partners, namely consultants, installers, and rental companies. We are convinced Powersoft is the perfect answer. The product is offering outstanding audio quality alongside with the most advanced and intelligent technology available today."

According to Powersoft's Global Sales Manager Luca Giorgi, "Axente is the ideal partner for us in the very competitive French market. With their focus on customer support, Alain and his team will successfully produce a new degree of presence for Powersoft in France. We had a brilliant start into our cooperation, and we are looking forward to a promising long-term relationship."

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