Powersoft Appoints New CALA Regional Account Manager

Florence, Italy, June 2014 - Gilberto Morejon has been appointed as new Regional Sales Manager for the Caribbean and Latin America.

An industry veteran, Gilberto worked in professional audio for 30 years, including sound engineer for Grammy Award-winning artists like Carlos Vives 1994-2011, Franco de Vita 1992-1998, Juan Luis Guerra, Luis Miguel, Chayanne, Luis Enrique, Julio Iglesias, Paulina Rubio, Erika Ender and many others.

Gilberto has also been involved in the technical production of major shows like Cirque du Soleil, Anthrax, Circo de los Horrores, Joaquin Cortes, Paloma San Basilio, Rosario Flores, Luciano Pavarotti and others.

"Working for Powersoft is an incredible step up in my career," Gilberto enthuses. "It is a well-respected company and a leader in the industry with the best products. Powersoft is a company anyone in professional audio would want to work for."

A significant part of his work will be to increase Powersoft's presence in the pro audio market in Latin America and the Caribbean, which he feels has yet to gain a full understanding of the company's approach.

"I believe that Latin America needs to be brought to a point where the consumers in those countries are aware not only of Powersoft's products, but of the science and philosophy behind them. We will keep providing excellent products and service. In addition I want to conduct educational seminars to inform people as to why Powersoft is their best choice, not only for its New Clean Technology/Performance ratio in the pro audio industry, but also for how much detail is put into manufacturing every product," he explains.

A native of Habana, Cuba, Gilberto lived in Caracas, Venezuela for 19 years and is now based in Florida, With over 30 years of touring in the territory he will be handling sales for Powersoft, facilitating product demonstrations, and providing design assistance and technical support throughout the Latin American region from his office in Miramar, Florida.