Powersoft completes french distributor network with appointment of Sidev

Florence, Italy 16th June 2021 - Italian audio specialist Powersoft has welcomed Sidev as its new distributor for France, working alongside Powersoft’s other French distributor, DV2.

Founded in 1991 and based near Lyon, Sidev has been a key player in providing audio-visual solutions in France for over 30 years. In that time, the company has grown to offer the largest sales and pre-sales team in the French market, as well as two showrooms in Paris and Lyon, and a yearly turnover of over €60 million in 2020.

Sidev is, since 2010, part of the Midwich Group a world leader in the audio-visual sector with a presence across Europe, Asia-Pacific, and North America. More recently, the company developed its market footprint and audio-visual offer on the French market with the purchase in 2019 of Perfect Sound, an audio specialist distributor.

“Powersoft is a recognised and renowned brand on the AV Market, with a strong line-up to address both the staging and corporate markets,” said Lionel Roudil, general manager of Sidev. “When we looked for a new amplifier brand to develop and expand our audio portfolio, Powersoft was the obvious choice.”

According to Lionel Roudil, Powersoft’s product line-up perfectly complements Sidev’s audio product catalogue, offering innovative, high-quality solutions for all the different verticals they address.

“The Powersoft amplifier ranges, and the MEZZO Series in particular, perfectly answer the current demand for meeting & conference room solutions, which has seen a real increase with the need for hybrid working spaces,” confirmed Roudil. “In light of our unified communications strategy on the market, along with our historical AV positioning, Powersoft will be a strong proposal to our network of system integrator partners.”

Fabrizio Bolzoni, Powersoft sales distribution manager, commented: “We are very pleased with this new partnership; Sidev has a strong presence in the commercial install side of the business, so it will give us an advantage with verticals such as corporate, retail & education, which are in line with Powersoft's strategic developments. The company will act in the French market in synergy with our partner DV2, who is heavily focused on the leisure live & entertainment install side of the market. We believe this perfect mix will offer immense support to the French audio market.”