Powersoft and Sanecore make strong impression at InfoComm China 2014

Florence, Italy (17 April 2014) ? With InfoComm China 2014, held recently in Beijing, showing itself to be increasingly important for the local market, Powersoft made a huge impact on the stand of their distributors, Sanecore Audio.

Sanecore?s strategy at the three day show was to present ?complete solutions? rather than individual products, as unlike the PALM Beijing show, the expo attracted more system integrators and consultants rather than dealers.

Such is Sanecore?s confidence that they have already rebooked for 2015, where they will occupy a more favourable location.

Much of their confidence was based on the reaction from installers to Powersoft?s Deva, the multifunctional wi-fi device that enables audio messaging and video capturing. This generated a wave of enthusiasm once the concept of a complete, all-in-one system was explained, and the installation and cabling cost savings that could be achieved were fully understood.

Also well received by the installation sector were the M series and Ottocanali Series ? particularly the developments of the Ottocanali Dante versions. In fact next year Sanecore are already talking about hooking up a full Dante system? from the mixing console to the amplifiers.

Summarised Alan Ho, Senior Vice President for Sanecore: ?Infocomm China seems to be continuously growing, and the quality and amount of leads we received for the Powersoft solutions reinforces us in thinking that attending and growing with the tradeshow is the right strategy.?